In Loudoun County?
. . . and you desire to be easily discovered and locally preferred?
3 Misconceptions of local marketing
Preferred Local Business Program
Be the first and favorite that new movers and local residents know to call.
Build a locally preferred reputation without promoting yourself.
Become easily found and consistently referred for years to come.
Be the first and favorite that new movers and local residents know to call.
AWARENESS
Be the first and favorite that new movers and local residents know to call
AMPLIFICATION
Build a great locally preferred reputation in the community
ASSESSIBILITY
Become easily found and consistently referred for years to come
Local Director
Traci Pasqualone
I am deeply passionate about personally and professionally fostering connections among people and communities.
For over eight years, I've been the publisher of Stroll Willowsford for the Willowsford "Agrihood" Community in Ashburn & Aldie.
I'm excited to introduce BeLocal Loudoun County, the go-to guide to everything Loudoun, carefully curated by locals. BeLocal's goal is to assist newcomers in settling into the area to "live like a local" and to help them discover trusted businesses. We're also thrilled to establish BeLocal as a local resource for all residents through our print and digital publication, landing page, and @belocalloudouncounty social media on IG & FB.
I'm a devoted wife and mother. My husband, Frank, and I have shared over 30 wonderful years together since we met at Virginia Tech.
Our family includes two amazing adult children, Alex and Haley, and our three beloved dogs, Bella, Hokie, and Harper. I strive to embrace each day with kindness, curiosity, and joy.
Let’s connect and explore how we can support each other in building a stronger, more connected Loudoun community.
I'd love to learn more about your business and share how BeLocal can help you reach new residents and neighbors.
Outreach Manager
Jennifer Cubas
Hi there! I’m Jennifer, the Outreach Manager for BeLocal Loudoun County, and I’m thrilled to be a part of this vibrant community.
What I truly love is building connections that make a real difference.
You’ll often find me at local networking events and community gatherings, proudly representing BeLocal and meeting amazing people. Whether it’s through our print and digital platforms or a friendly conversation, I’m here to ensure BeLocal Loudoun County is your trusted guide to living like a local.
I’m all about connecting people and ideas, and I love bringing energy, creativity, and a collaborative spirit to everything I do.
Let’s work together to celebrate what makes Loudoun County so special and support each other’s success.
Can’t wait to meet you out and about in the community!
by Local Businesses and Organizations
Although it takes time for people to trust and choose a business, Belocal begins at the top of the funnel and provides multiple opportunities for a business brand to be conveyed to new and long term local residents in a relational, rather than transactional manner. We do this through a multi-platform strategy that increases accessibility through print, social, and web.
The Belocal Magazine is mailed to new homeowners every month to help these new families get established in their new community and help them discover local favorites and preferred local businesses. We also introduce them to our social pages to continue building upon their local connections.
Partners share Belocal posts on their pages and groups, boosting their brand's local authority through others' opinions. They highlight useful tips from our preferred partners, avoiding self-promotion and letting the community speak for their credibility.
A business's reputation depends on caring for the community it serves. Keep seeking chances to give back, volunteer, or donate to show that you and your business care about what your customers care about, inspiring others to "pay it forward."
How can I nominate a business to become a Locally Preferred?
Refer a local business to this form to start the qualification process and receive a referral bonus if they become a Belocal Preferred Local Partner.
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